The most effective
way to present your company's profile and products:
printed collateral materials such as catalogs, linesheets,
brochures, etc. Apparel West can provide the highest-quality
printed materials in packages that can be customized
to fit your company's budget and schedule.
While catalogs are
used by the manufacturing segment of the industry to reach
new and established customers, it is the retailers who
make the most significant use of this advertising piece.
Catalogs are publications that range from the giant varieties
used by such companies as J.C. Penney and Neiman-Marcus,
in which a host of products are featured, to the more
specialized, smaller books that exclusively merchandise
one product segment, such as apparel or home fashions.
Think of a linesheet
as a one-sheet catalog or a lighter version of your catalog.
It is a simple yet very powerful tool to promote your
products because it allows you to focus on a specific
segment of your product line - and it can be produced
and printed in a very short period of time.
Brochures are folded
in many sizes, and can be designed to fit budgets large
and small. They include photographs and descriptive messages
about your business. Brochures often provide the public
with their first view of a company or organization. It
is critical that these sources of information portray
the client in a way that is seen as advantageous to their
purpose, both visually and with regard to content. Many
businesses make significant use of brochures to directly
market their specialties to potential customers.
Most often, a successful
poster is one that delivers its message directly and powerfully
through visual impact, an intriguing message, interesting
colors, etc. There is no limit on sizes.
